Kathryn McCarron Alumni Update

Kathryn Scully McCarron

Kathryn McCarron, MFA in Fashion Design graduated in 2006. She went by her maiden name back then as was known as Kathryn Scully during her time at school. Since graduation, a lot more than just her name has changed. This bright young designer debuted her first knitwear design collection in 2008 in New york City to rave reviews, including one from WWD. After that she moved to New York where she worked for a number of high end companies including Badgley Mischka, and Norma Kamali. After gaining notoriety in New York, McCarron moved back to California to live out her dream of having her own knitwear line. McCarron, highly accomplished already at such a young age, answers a few question for Fashion School Daily.

Fashion School Daily: When did you launch your own collection and what was the process?

Kathryn McCarron: I had a soft launch in 2010. I just had moved back from NY working as a designer on the knitwear collections of Bagdley Mischka and Norma Kamali. I had formed a ton of great connections in NY, knew the yarn mills and factories, and had an understanding of production and sale. I had a ton of ideas for design and I was just dying to get them out there.

Kathryn McCarron look book images Credits: Photographer/ Leslie Andrews, Model/ Rosa Korhonen of Look Model Agency, Hair and Makeup/ Shelly Cross

FSD: What is your average day like?

KM: It depends! Every day is different when you run a small business. When I’m designing a new season, its a ton of sketching, pattern making and draping. I’m pretty much a hermit during this time and lock myself in the studio. Today I’m talking to modeling agencies and arranging a casting to find our model for our new season’s photo shoot. Sometimes I call my husband, who works at LucasFilm, 50 times a day to get help with a graphic pattern my brain can’t figure out at the time. My dog Benny comes with me everywhere so he’s always a part of my days. As the line is growing, the team is expanding with interns, meeting weekly with my marketing girl to grow the line etc… During the more exciting times, we’re doing photo shoots, talking to WWD, Vogue, and traveling to NY/LA to show the new season. It’s always busy and there’s never a day off, but I would never choose a different life!

FSD: Where have you found inspiration lately?

KM: Everywhere! I get inspired by travel, cultures, nostalgia, people. I’m especially inspired by unconventional things that are wild and free and can’t be caged.The inspiration behind Spring 15 is nomads. I’m always drawn to that wild, drifter spirit and I think it translates in the line.

Credits: Photographer/ Leslie Andrews, Model/ Rosa Korhonen of Look Model Agency , Hair and Makeup/ Shelly Cross

FSD: What is next for you in 2014?

KM: The team is expanding this year, we just got a much bigger studio space. We’re structuring the company more and continuing our push for international sales. We just got into Japan and South Korea last season and will meet a few stores in Sweden next month, so that’s exciting!

FSD: What is your favorite memory from your time at the School of Fashion?

KM: Competing for NY Fashion week for the last 2 years was definitely a memorable and crazy time. The competition was tough and my classmate’s work was inspiring. I was so nervous that I might not get in, that I had my friend sneak into the room to check the list to see if my name was on there. I only heard one word, “Congratulations”, before Simon grabbed the phone out of her hands, and told me to “Get my ass in there.. I had a lot of work to do” I was like… wait, so, am I in??

Credits: Photographer/ Leslie Andrews, Model/ Rosa Korhonen of Look Model Agency , Hair and Makeup/ Shelly Cross

FSD: What was the hardest fashion lesson you’ve learned?

KM: I was shocked how much money it takes to start, build and grow a line. I wear so many hats myself and work long hours, but this allows me to keep my head above water and grow the line in a smart way. Part of me wishes someone told me how much it would take, most of me is thankful that I didn’t know because who knows maybe I would’ve been discouraged to try! If you want something bad enough, you’ll always find a way.

FSD: Any ‘insider information’ from the fashion industry that could you share with fashion students today?

KM: People will be better than you at many things. Don’t hate them for it, learn from them! My grandma used to say “Steal with your eyes and your ears”. It’s something I do every day.

Credits: Photographer/ Karl Lindberg, Model/ Alexis Hutt of Look Model Agency, Hair and make up/ Shelly Cross

FSD: What advice would you give to students?

KM: Work Hard. Be invaluable to those you work for and do more than asked or you’re paid for. During the recession, a few years back, when everyone in fashion in NY got let go from their jobs, I managed to hang on to mine. Most people from my company got let go, and those that didn’t took a 20% pay cut. I made myself invaluable during this time, doing things that were not necessarily in my job description, getting the mail, sending packages etc…I was the only associate designer still in the company and therefore I was always in the meetings with the senior designers, V.P’s, and the Group President. I might not have been there if I had not made their lives easier. I learned an incredible deal those last few months, probably as much as I learned in 2 years in NYC.

By Tess Collins

The School of Fashion’s annual show is listed as the No. 1 San Francisco Fashion Industry Event

School of Fashion’s Graduation Fashion Show and Awards Ceremony. Photo by Randy Brooke.

The Academy of Art University School of Fashion Graduation Fashion Show has been named as the No. 1 San Francisco Fashion Industry Event in BizBash’s inaugural Top 100 list of Annual Events in San Francisco. BizBash’s widely renowned Top 100 list includes annual events that are evaluated based on economic impact, buzz, innovation, and the event’s prominence within the communities it intends to serve.

Held annually each Spring, Academy of Art University School of Fashion Graduation Fashion Show and Awards Ceremony is known for state-of-the-art production with European-style lighting, an LED wall, professional models flown in from across the country, and hair and make-up artists from MAC, Aveda, and Spoke & Weal Salon.

The runway show consists of collaborative collections from B.F.A. students who studied Fashion Design, Knitwear Design, Technical Design, Textile Design, and Jewelry and Metal Arts. A static exhibition and portfolio review is held ahead of the fashion show to give recruiters, industry executives and designers the opportunity to meet with students and view their work.

Over 2,000 guests attend the Graduation Fashion Show each year, including buyers, retailers and members of the international press. In 2014, recruiters and representatives from Abercrombie & Fitch, BCBGMAXAZRIA, Levi’s, Old Navy, Williams Sonoma, Pottery Barn, Li & Fung and The North Face attended the fashion show and exhibit. Press in attendance included Style.com, Women’s Wear Daily, California Apparel News, The Wall Street Journal, San Francisco Chronicle, San Francisco Magazine, C Social Front, Refinery29, Racked, 7×7, Marin Magazine and Haute Living.

In addition to showcasing student work, the School of Fashion hosts fashion industry icons as guests of honor to present awards and internships to the graduating students. In 2014 the guests of honor included Rosita Missoni, Angela Missoni, Margherita Maccapani Missoni, and Suzy Menkes, International Vogue Editor of Condé Nast.

“The Graduation Fashion Show truly serves as a platform to give students exposure to launch their careers,” said Simon Ungless, Executive Director of the School of Fashion. “To be recognized by BizBash for our students’ outstanding work and for the Academy’s influence in the industry is quite an honor. We are thrilled to have our Graduation Fashion Show included in BizBash’s Top 100 Events for San Francisco.”

“When you look at the collective impact of these annual events, it’s clear just how influential live experiences can be, and how San Francisco has grown as a hotbed for groundbreaking gatherings,” says BizBash editor in chief Anna Sekula. “The California city is the home of hundreds of prominent conferences and events that represent huge opportunities for building communities and movements, starting debates, and allowing for the exchange of ideas.”

The first Top 100 Events in San Francisco is available on the BizBash website: http://bit.ly/11fwY4D.

Cover of Fashion and Sustainability: Design For Change, written by Lynda Grose and Dr. Kate Fletcher

Fashion and Sustainability: Design for Change with Lynda Grose

Saturday, November 15th, 10 am

Koret Auditorium, De Young Museum

Tickets will be available at the door and range from free to $10.00. Cash or checks only, credit cards will not be accepted.

This Saturday, November 15th at 10 am, the De Young Museum will present Fashion and Sustainability: Design for Change. Lynda Grose, Associate Professor, Fashion Design, California College of the Arts and co-founder of ESPRIT’s ecollection, the first ecologically responsible clothing line developed by a major corporation, will lead the lecture. The event will center around ideas and innovation in sustainability efforts in the fashion and textile industry. After the talk is finished, Grosse will sign copies of the book Fashion and Sustainability: Design for Change, which she co-authored with Dr. Kate Fletcher. Attendees will also be able to view physical garments which illustrate the various sustainability concepts discussed.

Photo of Lynda Grose

If you are interested in leading a more sustainable lifestyle, would like to incorporate these ideas into your designs or just want to gain more knowledge, this event will be an enjoyable and beneficial way to spend your Saturday.

By Tess Collins

At the half-way stage of the Master of Fine Arts degree, candidates present their midpoint review. They show the work completed over the duration of their studio courses and propose what they plan to do for their senior thesis project. For designers in the School of Fashion with their sights set on showing at the School of Fashion’s show during Mercedes-Benz Fashion Week, this means presenting their pre-collection.

When MFA Fashion Design students, Wei Bai and Jianxia Ji, decided to collaborate on their pre-collection project, they challenged themselves to produce and present a retail-ready collection of 45 looks and used the opportunity to launch their brand, EMIT.

Their talent did not go unnoticed by the midpoint review panel and in the fall of 2013, Wei and Jianxia were asked to present their EMIT Fall/Winter 2013/14 Collection in a combined runway show and photo-shoot. The EMIT presentation exemplified the university’s collaborative spirit. Not only did the two designers have the opportunity to work together on the collection, but the student-run fashion club, Beyond the Front Row (BtFR), worked together on a producing the launch event. As a BtFR board member, I had the opportunity to work closely with these two inspiring designers on casting, booking and fitting the models, designing the runway, the lighting and music as well as managing the backstage production at the event.

We sat down and spoke with the designers about their experience launching a line and the process of pre-collection.

To read the full story and interview from 180 magazine and see all of the photos, download the free iPad app here.

Story by Sara Lemp

Photography by Aldo Carrera

Styling by Simon Ungless

Clothes by Wei Bai and Jianxia Ji

Fall is in full swing, and the crisp days and chilly nights make us want to pull on boots and pile up cozy sweaters and coats. While the earthy color palette of changing leaves is always an inspiration around this time of year, this Fall we urge you to embrace bold color in your outfit choices. Check out these stunning, lively runway looks from the MBFW Fall 2014 runway show and be inspired to embrace bold, bright color in your Fall wardrobe!

Runway looks designed by Earnest Huang, MFA Fashion Design, and Hong Ni, MFA Textile Design

From left to right: Stella McCartney Sweater, Dolce & Gabbana Tunic, Gianvito Rossi Boot, Issa Coat, Kotur Clutch, Proenza Schouler Pants, Stella McCartney Shades

Runway looks designed by Jaci Hodges, MFA Fashion Design, and Nisha Hanna Btesh, BFA Textile Design

From left to right: Christian Louboutin Heel, Nina Ricci Pants, Peter Pilotto Skirt Suit, Rochas Coat, Stella McCartney Clutch, Roksanda Coat

Trend boards by Brittany Caldwell

Behind every compelling image is a stylist working on his or her magic to make ordinary objects come to life and grab the viewers attention.

Academy of Art University understands the importance of styling and recently became the first university in the United States with an accredited BFA Fashion Styling Program. The program was created under the masterful direction of Simon Ungless, Executive Director of the School of Fashion and Flore Morton, Styling Coordinator.

The student work coming out of the BFA Styling Program caught the eye of globally respected brand UNIQLO, who donated garments to be styled by the students for this shoot.

To read the full story from 180 magazine and see all of the photos, download the free iPad app here.

Story by Jeanette Peach

Photography by Isabella Bejarano

Styling by Suchandra Bullock

Massimo Redaelli with Keanan Duffty; photo by Bob Toy

The Academy of Art University continued its tradition of bringing in the top names in fashion to speak with students when Massimo Redaelli came to Senior Director of Fashion Merchandising Keanan Duffty’s FSH 699 Luxury Fragrance class on Monday, November 10th.

Massimo Redaelli is the founder of PRIMA Management and Entertainment, a company that advises clients on how to form a connection with their customers through fashion, entertainment, art and design. Redaelli formerly worked at IMG as the Senior VP and as Head of Fashion. At IMG he developed iconic brands for supermodels such as Gisele Bundchen, Heidi Klum and Naomi Campbell. His recent clients through PRIMA include H&M, Armani, Audi and Bulgari. He has also worked with Loreal and Estee Lauder. When it comes to advising clients and developing a story, Massimo Redaelli is one of the best in the business and a perfect mentor for Duffty’s FSH 699 class presentation on their luxury fragrance project.

Massimo Redaelli and Keanan Duffty speak to the class; photo by Bob Toy

The class began with Redaelli speaking briefly about his experience in the field, and though he laughs and says he is no expert in the fragrance field, his list of clients and accomplishments show he is being humble. When it comes to connecting a brand with a story and executing it successfuly, Massimo Readaelli seems to be able to do that in his sleep. Redaelli joked that his profession was basically laid out for him because he was born in Milan,

“You don’t have a choice- well, two choices. Fashion and design- and I was lucky enough to work in both.”

After his introduction to the class, he let the students have the spotlight as they presented their project, a luxury fragrance. The class had developed a brand, with each student holding their own position in the company. The class CEO, Emily Chou, spoke on behalf of the company and began their PowerPoint presentation on their fragrance “Bonton.” The presentation was extremely professional and had all the components of an actual business plan. They presented their inspiration story for the scent, bottle and packaging, showed designs for each and passed out scents so those in the audience, including Massimo Redaelli, were able to smell it. They described the notes and accords and introduced their innovative idea for a two in one fragrance. Each scent would be held in one of two connectable triangles that attached together to create the Bonton rectangular bottle. The scents, they explained, could be worn separately or combined, creating three unique fragrances in one.

Students present their business plan to the class and Massimo Redaelli; photo by Bob Toy

Along with the presentation of their fragrance, the students also presented information on their sales distribution, SWOT analysis (identifying their brands strengths, weaknesses, opportunities and threats), their marketing and PR strategies along with product release information. They presented examples of their ad campaigns and editorials and completed their presentation with a financial plan which had their company turning a profit within their first year.

The students presented an extremely professional business plan that even had one guest asking “Is this a real scent?” (unfortunately no, it was just a class project that looked that good!) so they were ready when Massimo Redaelli began his questioning. The question and answer segment was extremely beneficial for students with Redaelli giving his advice and lending his expertise on how to make the brand more of a success. His wise words and business sense will be a valuable asset to all of the students in the class. He left the class with this simple but poignant piece of advice-

“You have to do something different, you have to tell a different story.”

The Academy of Art University provides students with opportunities to learn from real life experts in the field, and FSH 699 will have the benefit of having first hand experience of presenting in front of one of the greatest minds in building brands and connecting with consumers, Massimo Redaelli.

By Tess Collins

Photo of Blake Lively in Korovilas’ design in US Weekly

Mom-to-be and style icon Blake Lively was photographed in 2010 MFA Fashion Design Alumni Maria Korovila’s “Eleanor” navy lace pencil dress in US Weekly. Check out more images of the glowing actress wearing the Academy of Art’s very own Maria Korovila’s on InStyle’s website and on Growing Your Baby’s website. Take a look at Maria Korovila’s website to see other designs by the talented designer!

By Tess Collins

Dahae Kim

Fashion School Daily checks in with Alumni Dahae Kim, 2009 BFA Menswear Design and winner of the CFDA Award in 2007. She is currently one of the six designers at the Fashion Incubator. The Fashion Incubator (FiSF) is a non profit partner in San Francisco’s efforts to support the bay area’s talented fashion designers in helping them start their own businesses and creating job opportunities for them. Fashion Incubator provides six designers, including Dhae Kim, an exclusive workshop space at the Macy’s downtown offices and training from experts in the field of fashion and economics for a full year all the while providing high profile opportunities to show their full line. Dahae Kim told Fashion School Daily all about her experience at the Fashion Incubator, advice that has stuck with her from her time at the Academy of Art University, and why a fashion designer should always set their alarm clock for six a.m.

Fashion School Daily: What is your average day like at Fashion Incubator?

Dahae Kim: The average day in the Fashion Incubator is just like the time during my senior collection at Academy of Art. I come in early in the morning, work on the business side, then move on to pattern drafting, designing, sample sewing and more, according to my schedule for the new collection, and I stay as late as I can. The only difference is I don’t have to change classrooms and no one is grading me! Every Tuesday we have a master class mentored by industry experts about business, branding, social media, designer calendars, and many other areas. Besides scheduled classes every Tuesday, most of the designers come in very early and dedicate all of their time here, including weekends.

FSD: What is your new collection called?

DK: My new collection and brand is called WHICHKIM.

FSD: Where have you found inspiration lately?

DK: Lately, I have been finding inspiration in my personal struggles that I have been through these past 4 years that I haven’t spoken out loud about. Overcoming that hard time when emotionally I was at my lowest and weakest, struggling so much to get out of it without giving up, and finally becoming stronger and more determined than ever after everything had happened. During this period of time I found this beautiful connection between emotion and the concept of art.

FSD: What is your favorite memory from your time at the School of Fashion?

DK: All of my menswear design classes. Everyday, my design classes were about being inspired and improving. What more can you ask for? I remember every single project, how I felt about it, how much I was inspired, and how much I loved doing them. Also the year of my senior collection. It was certainly the busiest and most intense year, but there were friendships, passion, and appreciation that came with it.

Dahae Kim

FSD: What advice would you give to students?

DK: First, Don’t be lazy. Drop your fantasy of being a glamorous fashion designer with a sketchbook on one hand and a cigarette in the other, and set your alarm at 6:00 a.m. Fashion designers are not allowed to say “I overslept.” Second, Do it for yourself, not for your grade. I see a lot of students getting caught up with the grade and compliments from teachers, and then get upset when they don’t get those things and have a hard time finding their own vision. You are not in fashion school to get compliments; you are here to learn how to become who you are as a designer. Also, please don’t blame teachers because you don’t hear what you want to hear.

My former instructor Ninz Sangha always said to me two things I can never forget. “This is you, not me or the school. Don’t lose your voice” and “If you want to break the rule, work extra hard and convince us with your own new rule.”

It has been my guide in helping me to be focused on my vision. He was the toughest instructor I have ever had with the harshest critiques, but it only made us better. He taught us how to find ourselves as an individual designer, not to become an “A” student.

FSD: Where would you like to see your career go?

DK: I have been working very hard to establish a strong brand. It is finally moving forward, slowly but surely. Eventually, I want my brand to become global. It will be a long journey but it will be rewarding.

Dahae Kim’s menswear line launched in August and she is expecting to start online sales very shortly. She will be continuing with the Fashion Incubator until the end of February 2015.

Wednesday, November 19th, Cafe Dior set the stage for an informative seminar on Global Brands Group’s Summer internship Program. Jill Eskenazi, the Staffing Director, led the presentation and told attending students all about Global Brands Group and the opportunities available to them.

Global Brands Group is one of the largest brands and licensing companies in the worlds. They develop, market and design products for some of the most well-known companies in the world including Frye, Juicy Couture, Calvin Klein, Coach and Sean John. Jill Eskenzai spoke to a packed house about what exactly the internship would mean for students.

The internship is based in New York City and runs for 10 weeks in the Summer, June through August. This is a paid internship that requires a 40 hour a week commitment along with a special project component. This project is just one of the many things that sets it from other internship opportunities. Working with Global Brands Company will provide students with real life experience and allow them the opportunity to create meaningful relationships with people in the industry.

This is not your typical internship filled with coffee runs, but it is a lot of work. However, the hard work seems to pay off, Global Brands Group hires about 40% of their interns. They develop their talent from the ground up and provide mentors for their interns throughout the 10 weeks. The project that students will work on during their internship pairs them with one another and has them competing for a cash prize. Even without the cash, this project is a clear win for students because it provides them with real life experience that they would not be able to get anywhere else.

If this opportunity seems like something you would be interested in, Global Brands Group is beginning the process of finding their Summer team. Get more information on Global Brands Group and check out their current job openings. The decisions are usually made around March. Last Summer there were 40 students from 26 different schools so the selection process is competitive but if the opportunity seems appealing, it is a not to be missed opportunity.

By Tess Collins

As we approach Thanksgiving there’s no denying that Fall is in full effect. Wether you are in need of a great outfit for a holiday trip or  just looking for something to liven up your everyday wardrobe, these MBFW Fall 2014 runway looks are sure to inspire.

Runway looks by Frank Tsai, MFA Fashion Design, in collaboration with Andrea Nieto, BFA Textile Design

Runway looks by Frank Tsai, MFA Fashion Design, in collaboration with Andrea Nieto, BFA Textile Design

From left to right: Faliero Sarti Scarf, Kenzo Sweater, Paul Smith Jacket and Sweater, Rick Owens Coat and Pants, Tods Boot

Runway looks by Arijana Kajdic, MFA Fashion Design

Runway looks by Arijana Kajdić, MFA Fashion Design

From left to right: Burberry London Dress, Ek Thongprasert Necklace, Erika Cavallini sweater, Etro Button Down, Gianvito Rossi Heel, Jason Wu Coat, Valentino Dress

Trend boards by Brittany Caldwell

This Sunday, November 23rd, from 12 pm-5pm, check out Mansoor Scott’s fabric, yarn and trim sale! It’s the perfect time for Academy of Art University students to pick up materials for finals or projects to do over the holidays! The sale will be located on the 2nd floor of the McRoskey Mattress Factory, located at 1687 Market St! Don’t miss this opportunity to save big on great fabric, yarn and trims!

Wear2Where, a website for travel and fashion, is looking for interns!

Wear2Where is a website that combines travel, fashion and a Get Personal column for married and single people. Check out the website!

They are in need of students with an interest in travel, fashion journalism or merchandising.

Requirements:

-Knowledge of Word press, Word and Excel

-Must have a laptop computer

-Ability to research, organize and be creative

-Knowledge of all forms of social media

Hours:

Tuesday, Wednesday and Thursday from 11 a.m- 5 p.m (must be available at least two out of the three days)

Six month commitment is preferred

If you are interested in applying, please e-mail: wear2where@gmail.com

An unusual project was taken on by Academy of Art University School of Architecture students, under the guidance of instructors Alexandra Neyman and Monica Tiulescu.

The students in the Architectural 609 class- Intermediate Design Studio- collaborated on a project with Fashion School merchandising instructor, Hersha Steinbock‘s FSH 328 Interpreting and Reporting Fashion class. The class “dealt with notions of nomadism and identity,” Neyman and Tiulescu explained. “Our conversations with fashion students and Hersha dealt with a design of a growth system sited on a human body,” including the opportunities provided by prosthetics.

“On both ends- architecture and fashion- we were always interested in the blurring of the normative identity… Our studio started with the human body as a malleable and highly regenerative organism.”

Conceived as part of a larger product based on the concepts of biomimicry, a growing trend which finds inspiration in nature to solve human problems, the work from the courses was shown at the Atelier Gallery on 79 Montgomery and, subsequently, at the Cannery.

A more recent ARH 609 was based on the same concepts involved in an unusual pop-up exhibition at an Oakland medical building. As Tiulescu and Neyman explained it, the students’ work explores two parallel concerns. “The first is research into the philosophical and physical implications of body modification, as it relates to social identity. The second is the development of a building block system that maneuvers like an evolving ecology through adaptation, resulting in emergent behavior. The installation celebrates the grotesque and the authentic and capitalizes on beautiful deformations, the procedure and process of transmutation and the cultural process of extreme adornment to the point of creating multiple identity or indefinable identity,” they add.

To read the full story and interview from 180 magazine and see all of the photos, download the free iPad app here.

Story by Paul Wilner

Photography by Isabella Bejarano

Styling and art direction by Flore Morton

With Thanksgiving behind us and lights, bows and festive décor springing up nearly everywhere we turn, it’s undeniable that we’re fully submerged in the holiday season now. Channel some joyful spirit and exercise your shopping and socializing muscles with a few local events in the city where you can simultaneously get yourself into the holiday state of mind and knock out your last minute holiday shopping!

Image via Bandra West on Refinery29

BANDRA WEST HOLIDAY EVENT, 12/2 from 6-9pm­­

San Francisco-based designer Bandra West will ring in the holiday season with her new eponymous line. Head out to Harrington Galleries in the Mission on Tuesday, December 2^nd from 6pm-9pm and enjoy shopping while mingling and sipping wine.

RSVP to contact@bandra-west.com.

FASHION INCUBATOR SF POP UP FOR CHARITY, 12/6 from 12-6pm

Join the celebrated FiSF designers at the Union Square Fashion Incubator for the annual pOpUp FOR CHARITY event on Saturday, December 6^th from 12-6pm. Be first in line for alumni Mansoor Scott cashmere sweaters, party dresses from Sarah Liller and Sounthavong, silk lingerie from Evgenia Lingerie and petites from Min Edition.

This event will benefit Fred Hutchinson Cancer Research Center.

Image courtesy of blog.miramirasf.com

MIRA MIRA + THE PRETTY PRETTY COLLECTIVE SALON HOLIDAY PRESENTATION, 12/11 from 7-10pm 

Mission based clothing boutique Mira Mira and salon The Pretty Pretty Collective are teaming up for a holiday presentation on Thursday, December 11^th from 7-10pm. The event will take place at Mira Mira’s 3292 22nd St location in the Mission and will give guests the opportunity to shop 15% off designers including Mara Hoffman and Rebecca Minkoff. Guests will also have the opportunity to hear readings from famed astrologer and psychic medium Jessica Lanyadoo.

RSVP to rsvp@miramirasf.com.

Image courtesy of www.legionsf.com

LEGION ANNIVERSARY EVENT, 12/19 from 4-9pm

Local gem Legion is celebrating one year at their Financial District/almost Chinatown location Friday, December 19^th from 4p-9pm. Guests will not only be able to shop the hand-picked, one-of-a-kind pieces the store is known for, but will also be the first to view the new gallery space that is opening within the store. No RSVP needed for this fashion and art filled evening – just show up and enjoy the good times!

Image via de Young Museum

KEITH HARING EXHIBIT AT THE DE YOUNG MUSEUM, Open through 2/16

The must-see exhibit that has the entire city talking is Keith Haring’s exhibition at the de Young Museum. The famed artist’s explosive work will be on display in the museum until Sunday, February 8^th.

Written by Alexa Palacios

Instagram: @IDressThereforeIAm

http://idressthereforeiamla.com

Diana Garcia

Diana Garcia, MFA Jewelry Design 2016, was selected as a Juror’s Choice for the 2014 Lewton-Brain Foldform Competition. The competition is hosted annually by the Center for Metal Arts and recognizes excellence in the the art of foldforming. Foldforming is a technique used in metal working where the metal is folded and unfolded to give it a three dimensional form. Diana’s entry impressed the judges at the Lewton-Brain Foldform Competition and her work at  Academy of Art University continues to show what a gifted jewelry designer she is.

This Columbian native was not always headed on a path towards jewelry design. Before coming to San Francisco, she had an entirely different career before finding her calling in jewelry. Diana took a quick break from managing her brand and preparing her final project to show off some of her work and talk to Fashion School Daily about winning the Juror’s Choice award and let us in on where she finds her inspiration.

Necklace by Diana Garcia.

Tess Collins: Why did you decide on Jewelry Design?

Diana Garcia: Jewelry has always had a special place in my universe. I remember sneaking in my mom’s and aunt’s rooms to see all of their jewelry and try it on. Ever since I was a child I liked to create my own accessories. In 2011, I was working in PR and advertising and was very stressed out. During this time I started to study jewelry on the weekends as a hobby. It was the perfect escape for all of my stress. During this time  I realized that it was not just my hobby, it was my passion. I have never felt this passion before, so I decided to take a chance on Jewelry Design. I quit my job and started working towards my dream. I moved in 2013 to San Francisco to start my career at  Academy of Art University. For me, jewelry design is the perfect way to express the deep, unconditional love that I have for design, sculpture, fashion and jewelry. Every piece of jewelry has the power to transform an outfit and to tell a story.

TC: Where do you get your inspiration?


DG: Everywhere! I get my inspiration from art, runway trends, places I want to travel, other cultures, the nostalgia of past times, and people that I admire. I am hugely influenced by my Colombian roots, and my childhood memories. I try to capture all that I see that inspires me in my sketchbook.

Diana Garcia’s Sketchbook.

TC: Can you tell me about your design process, from your execution to the final product?

DG: My design process starts with finding my inspiration, and then sketching. Next, I move to the workshop and start experimenting with a lot of materials, like metal or mixed media. I spend a lot of time finishing. Most people don’t know but making jewelry requires a lot of patience. It is really time consuming. In my process, everything is handmade.

TC: What is your typical day like?

DG: It depends! Work never stops, or if it does for some reason, I keep busy trying new techniques or learning more about new materials. Usually every day is different. I have to focus on two aspects, one is school and the development of my final project and the other is my small business. I try to start really early so I have all day to solve problems. Sometimes combining them is crazy. There are days when I’m at the workshop soldering, sawing, forging, finishing my pieces while I’m also receiving emails or calls about sales and inventory. A small business is difficult and exciting because all the responsibilities fall in you. I try to make time for everything during day.

TC: What is the best piece of advice you’ve gotten from someone at the Academy?

DG: The best piece of advice was from my instructor, Gordon Silveria. He said “follow your instincts, don’t change to please someone else.” School is the time to discover who you are and where you want to go with your career. It is the time for experimenting, to learn and make mistakes. Not to please.

TC: What is the most difficult thing about jewelry design?

DG: Design is always challenging, because when you have an idea you want the execution to be perfect. However, because everything is handmade not everything can be controlled. Every day is a learning process.

Diana Garica’s 2014 Juror’s Choice Award entry, “Paper Planes”.

TC: How were you selected for the Jurors Choice of the 2014 Lewton-Brain Foldform Competition?

DG: I remember I was at the airport in the departure lounge and that was where I read about the Lewton-Brain Foldform Competition. The timing was perfect! A week before I had finished my necklace “Paper Planes.” I decided I wanted to enter the competition, and I submitted “Paper Planes.” Two months later, I received an email telling me that my work was selected for the Juror’s Choice.

TC: How did you feel when you got the news?

DG: Very happy! It was the first time that I had sent my work to an international competition and I was selected! I shared this privilege with artists who have been doing this a long time so it was a great honor.


TC: What are your plans for after graduation?

DG: My plan after graduation is to continue working on my brand 24/7. I started this in December of 2013. I have been working on it all this year and it has grown so fast! I can’t wait to see where is going to be in 2016.

Ring by Diana Garcia.

TC: Are your pieces available for purchase?


DG: Yes! Some of my pieces are available for purchase in Colombia and Europe trough online stockists LookHunters and ChicPlace. I hope soon they will be available in the United States.

TC: What advice would give to someone looking to get into jewelry?

DG: The best advice that I can give someone is to work hard. Jewelry, as any other discipline, needs time and lots of patience; Rome wasn’t built in one day. A lot of inconveniences will come along the way, but in the end it is important to continue despite any doubts or failures. Lessons are learned every day.

Earrings by Diana Garcia.

From PR and advertising to award winning jewelry designer, she has already made a name for herself in a very short amount of time. Diana Garcia is an up and coming designer to watch and her unique pieces will stand the test of time.

By Tess Collins, MFA Fashion Journalism

Photo by Jeffry Raposas, alumnum product available at SHOP657.

The Academy of Art University will open the doors to the eagerly anticipated SHOP657 tomorrow!

SHOP657 is a unique shop created by Academy of Art School of Fashion Merchandising students when they transformed the former site of a liquor store into a chic boutique space. The shop will sell Academy of Art University Alumni and current Fashion Students’ merchandise exclusively. SHOP657 will have one-of-a-kind clothing, accessories, shoes and other various lifestyle items, ranging in price from $50-$800. Notable alumni brands such as Rinat Brodach, Konstantina Tzovolou, VOIDTHEBRAND, Mansoor Scott, San Francycle, Golden Pony and Apartment 415 will stock the store, among many more!

Photo by Jeffry Raposas, Photo by Jeffry Raposas, alumnum product available at SHOP657.

The store is located at 657 Sutter Street near Union Square shopping district. It will be open on Wednesdays to Saturdays from 4:00-7:00. The store will shut down briefly for the holiday break and reopen again with the beginning of the semester.

Photo by Jeffry Raposas, Photo by Jeffry Raposas, alumnum product available at SHOP657.

This shop is another example of how the Academy of Art University provides students with real life experience. This store not only sells merchandise by past and present Academy of Art University students but it is also operated by current Academy of Art University Merchandising students.  Merchandising Buying classes will select products to be sold at the store and Merchandising Development Students will create gift items and accessories. They will also collaborate on how to set pricing and marketing strategies.

This shop gives students the opportunity to get their merchandise out there and to see what it takes to run and operate a space. Its also a great place for shoppers looking for unique buys! Support SHOP657 and come to opening day this Friday, December 5th! Proceeds from the shop go to the Student Scholarship Fund.

By Tess Collins

Danielle Colen graduated from the Academy of Art University School of Fashion with a MFA in Fashion Design in December of 2012. The patternmaker and designer has since then founded the womenswear line WALTZ in San Francisco. The line is about ease, comfort and restraint with an emphasis on high quality fabrics, construction and tailoring. It’s easy for us to say that WALTZ is 100% chic and 110% fabulous.

WALTZ collection from waltzstudio.com

WALTZ collection from waltzstudio.com

Fashion School Daily: Tell us about what you have been doing since graduation? Tell us about Waltz!

Danielle Colen: I have been in San Francisco since graduation and have no plans of leaving!  Right after graduating, I went to work as a patternmaker and sample sewer for an interdisciplinary creative studio called Small Trade Company.  I worked on our in-house line of apparel, aprons and bags, as well as commissioned projects ranging from hotel and restaurant uniforms to home furnishings and custom apparel.  The company sources beautiful and rare textiles from Asia and other parts of the world, so I was able to see and learn a great deal about textiles from around the globe. I left Small Trade in June 2014 to focus exclusively on building my own womenswear line, called WALTZ, which launched this past September for SS15.  The line is made up of minimal wardrobe staples.  WALTZ aims to create classic, timeless pieces that will be the foundation of a woman’s streamlined wardrobe. Everything is manufactured in the USA.

WALTZ collection from waltzstudio.com

FSD: Where do you find inspiration?

DC: I look at a lot of art, design, and fashion blogs and collect a lot of images.  A few of my go-to blogs are I’m Revolting, A Drawing Diary, Death by Elocution, and Beatpie.  Usually there isn’t a direct link between the images I collect and my work, but I’m sure they are inspiring me subconsciously, particularly in terms of color direction.  I approach designing from more of a practical standpoint.  I am my own target customer so I start by thinking about the foundational pieces that are missing from my own wardrobe, say the perfect relaxed trench coat.  I then spend time gathering images of other trench coats that are out there, both current and vintage, and try to come up with my own version.  Usually this involves removing elements and pairing down to the essentials.

FSD: What are your plans for the future?

DC: My plans for the future are to keep growing WALTZ.  My first collection will be carried at a few bay area stores starting this spring including Mill Mercantile, Voyager and Beklina. I’d like to broaden the reach for FW15 and work with stores in other cities across the country.  I also plan to launch e-commerce on my website www.waltzstudio.com this spring.

WALTZ collection from waltzstudio.com

FSD: What advice would you give to current students?

DC: Figure out who you are as a designer, and make sure you leave with a portfolio that speaks to you and your strengths.  If you aren’t a high-fashion runway designer, don’t try to push yourself to be one.  It will only cause heartache.  There is room in the world for all kinds of designers.

I worked with a lot of great AAU alumni to get my first collection off the ground and I’d love to mention them and thank them here! Tanja Milutinovic (MFA textile design) and I collaborated on the prints for SS15; Aldo Carrera (BFA photography) shot the lookbook; Jisun Lee (MFA Fashion Design) helped me sew the samples; and Ana Clara Backes Martin (MFA Fashion Design) was my fairy godmother and helped me with pretty much everything.  So be kind to your classmates!  They may end up being your collaborators even after school.

Also, I would love to hear from any design or marketing students interested in interning at WALTZ.  I can be reached through my website www.waltzstudio.com.

For more information about Waltz please email info@waltzstudio.com.

Teen Vogue presents Fashion University, the only program of its kind, and the Academy of Art University is invited!

This once in a lifetime opportunity will take place on the weekend of March 14th and 15th, 2015. This special program will be filled with life altering seminars and workshops. Past speakers have included Anna Wintour, Diane von Furstenberg, Michael Kors, Alexander Wang, Jason Wu, Tory Burch and Phillip Lim! Check out highlights from last year by visiting Teen Vogue Fashion University’s website!

This is an exclusive opportunity that will give students access to some of the biggest names in the world of fashion. 550 students from around the world are accepted into the program each year and the deadline for applications is February 1st. This is an opportunity that could change a fashion student’s life, do not miss out on your chance to attend Teen Vogue’s Fashion University! Apply today!

As Fall semester comes to a close it’s time to relax, enjoy the holidays, and plan for next semester. An internship is a great addition to any resume and will open many doors to future success. Looking to add an internship to your Spring 2015 semester? Then read on to learn about an internship opportunity in the School of Fashion PR & Special Events office!

The School of Fashion PR intern will need to be able to assist and learn about the following: