Caroline Curran, founder and owner of Perfect 10 SF blog. Image: courtesy of Sarah Lemp

Caroline Curran needs to be on your radar. Just one year ago the San Francisco native launched her blog, Perfect 10 SF, with the intent to “give blogging a try”. Little did she know that she had created something much bigger. Within the past year, Curran has turned Perfect 10 SF into a leading San Francisco fashion and lifestyle blog—earning thousands of loyal followers and landing multiple partnerships with prominent local and national brands.

Her humorous, energetic, and hard working approach to blogging makes her truly unique in the blogosphere. Curran’s vision for Perfect 10 SF has been, and will continue to be, to deliver exciting and relevant content to her readers. She has balanced work, graduate school and pregnancy (all at the same time!) all while running an ever-growing blog. Clearly, there is no limit for what Curran can accomplish. I had the pleasure of sitting down (and grabbing a ‘perfect’ pastry) with Curran at the popular San Francisco café, b. patisserie, to chat about her blogging experience, style, and how she has managed to make Perfect 10 SF a breakout star in the over saturated blogosphere.

Caroline Curran, founder and owner of Perfect 10 SF blog. Image: courtesy of Sarah Lemp

Sarah Lemp: Starting your own blog is no easy task—how did you get your start?

Caroline Curran: It was quite spontaneous actually. At the time of Perfect 10 SF’s launch I was working full time at a high school as well as attending the University of San Francisco Counseling Psychology masters program—needless to say I was extremely busy! So when I had some free time during my spring break I decided to give blogging a try. That first night I stayed up until three in the morning blogging. I found that once I started I couldn’t stop! Thus Perfect 10 SF was born.

 SL: How do you think your spontaneous start worked to your advantage?

 CC: One advantage was that I didn’t read blogs—this allowed me to be my own person and blogger. I found it quite therapeutic actually. I was able to use the blog as a creative outlet and a way to connect with other SF fashion enthusiasts.

 SL: Why Perfect 10?

CC: I have three sisters—all with a shoe size of 7.5 or 8. I, on the other hand, have size 10 feet, so it was very tough to find shoes that fit my double-digit shoe size and my style. I like the irony of calling my size 10 feet ‘perfect’—it makes me laugh and I like to infuse humor into all that I do. Once I decided on the name I never doubted it or wanted to change it. That’s when I knew it was right.

 SL: You describe your blog as “The perfect blog for people who don’t read blogs”. What do you mean by that?

 CC: I have a random blog—you never know what content you are going to get, which is what I have found brings people back to the blog. It’s an eclectic mix of content because I talk about things that excite me. I think that is why the blog works, it is a mix of everything.

SL: How has your transition into the SF blogging community been?

CC: That is funny you ask that, actually! Just today I posted on the San Francisco Bloggers Facebook page about how thankful I am for the support from fellow SF bloggers. It is a great community and I have found that everyone is very welcoming and willing to help one another. I am an extrovert and like to connect and network. Whenever I see fellow bloggers on the street I don’t hesitate to tell them ‘Hey! I love your blog’!

Caroline Curran, founder and owner of Perfect 10 SF blog. Image: courtesy of Sarah Lemp

SL: How would you describe your personal style?

 CC: Timeless, elegant, sophisticated. If you couldn’t already figure it out—I am also shoe obsessed. I’m always on a hunt for shoes that accommodate my size 10 feet. I love a great pair of Isabel Marant wedges… I mean who doesn’t love a hidden wedge?

 SL: So, who is your favorite designer?

 CC: Carolina Herrera—her style is something I try to emulate. Her collections are so elegant and remind me of my nana. I also love Alexander Wang—he is from San Francisco, which is a bonus. His line is not particularly my style, but I’m always in awe of his creativity and what he puts out.

SL: If you could choose any two people to sit beside you front row at a fashion show, who would you choose?

 CC: My sisters—so many great experiences have been with them by side, we are very close.

SL: As a San Francisco native, you must know of all the great spots in the city to grab a bite or stop in for coffee. Where is your favorite place to grub?

 CC: Oh, there are so many amazing places! But I would have to say Reveille Coffee in the Castro—their BLTA is to die for! I may go get one today actually.

 SL: What does a typical blogging day look like?

 CC: I try to make my blog content as natural as possible. I don’t feel the need to make an editorial calendar—I just do it. Wherever I am I always think about what inspires me, things that I am doing, exciting news, etc. I want to make the content relevant to readers and have fun in the process. Blogging is an independent project and you need to be driven to deliver posts regularly. I also always have my laptop on me, just in case I get inspired to write. Even when I am not working I am working.

 SL: How have you been able to turn your blog into a sustaining career?

 CC: Networking is key—as well as discipline. You need to treat the blog as if it is a job, because it is. When I first started I was constantly reaching out to brands in order to collaborate. I put in the work and was able to partner with some amazing brands like GLAM.com, Bare Escentuals, ModCloth, Yahoo Style, Zulily and The Balm Cosmetics. My goal for the future would be to be an ambassador for a fashion-tech company. It’s all about looking ahead.

SL: What has blogging taught you so far?

CC: People like to work with nice people, so be nice! I always try to convey a sense of gratitude in all that I do. Everything that I have done and all the experiences I have had have helped me in unexpected ways. The greatest benefit of the blog is that I can use it as a platform to promote myself—my blog serves as a resume, writing samples, portfolio, and more. I’ve learned some important logistics about blogging as well. It is important to keep all communication professional, as your online presence is an extension of yourself. Another big piece of advice is that before settling on a blog name be sure that all social media channels/handles are available so your branding and marketing is consistent. That is very important!

SL: What tips do you have for fashion students and enthusiasts looking to start their own blog?

CC: Have fun with it! Keep working hard and know your path will unfold. Once you are true to yourself and enjoy what you do, the possibilities are endless.

 By Sarah Lemp

Sherise Eways, 2007 MFA Fashion Design Alumna

With her jewelry line She.Rise sold in over 60 stores nationwide, 2007 MFA Fashion Design alumna Sherise Eways isn’t holding back when it comes to planning her future. Inspired by Eways’ interest in the inherent healing properties of natural materials, She.Rise jewelry collection is a way for the designer to express her passion for freedom, individuality and femininity.

Large Cuffs Collection

“She.Rise is a line of handmade, healing, fashion forward bracelets made by me in collaboration with Swarovski Crystal International. I use Swarovski Crystal, copper and Italian leather. The copper magnets are extremely strong and bearing on good health & circulation.” Eways explains the benefits that come from incorporating magnets and copper, “Studies have shown magnetic bracelets to have health benefits. With continued use, these include effects on physical and mental well being. Copper is an essential nutrient, playing a vital role in keeping bones, skin, brain, blood vessels and immune system strong and healthy.”

What Sherise Eways had to say was inspirational, proving she’s more than just a talented designer; she’s also an exceptionally caring person. Find out how Sherise finds time to give back during her jam-packed days and the advice she has to give to current students.

JW: Why the name She.Rise?

SE: I’ve always enjoyed the playfulness of the way my name is spelled and the inspirational aspect of it. For me, it was a way to create a brand name with an optimistic association for myself and others.

Jw: Last year you were in over 60 stores nationwide, what are your retail plans for 2015?

SE: This year we are working on expanding throughout the Midwest and East Coast, interested in high-end boutiques and jewelry stores, mainly focusing on the small, well curated, artisanal businesses.

JW: Tell us about your collection. What prompted you to go into accessories?

SE: After graduating from AAU, I managed a Hayes Valley boutique for five years and began to study what our customer was purchasing. The brands that I noticed to have consistent and straightforward sell through were making accessories, so I was inspired to make samples and start wearing them.

JW: You have had a relationship with Swarovski since using their crystals in your thesis collection for the AAU February 2008 Mercedes-Benz Fashion Week show, how did that come about?

SE: While in school, I worked as an assistant jewelry designer and was able to establish a relationship with the U.S. Swarovski Headquarters, I proposed a sponsorship and after meeting in person, they agreed to help me achieve my vision within the collection by sponsoring products for me to design with. Today, I am business partner with them promoting that my product is made with authentic Swarovski elements.

JW: Where do you find inspiration?

SE: I tend to research just about everything under the sun.  But most importantly, I love to research the relationship between technology and nature, because these two things are constantly influx with each other so that there is a consistent communication of change, its fascinating.  Like fashion is ever changing, I’m inspired by the evolution of things. This line of jewelry is especially inspired by freedom, strength and femininity.

JW: What is next for you and your line for 2015?

SE: Slowly and steadily, I am branching out to make this a full accessory line, I have plenty of design ideas for leather goods, such as handbags, belts, as well as incorporating precious metals to increase the specialness of the She.Rise jewelry line.

JW: What is the funniest thing that has happened recently in your business?

SE: My line began as a line of wrap bracelets connected by magnets. The magnets that I use are quite strong so I’ve received numerous photos from my customers of their magnets picking things up such as metal plated utensils!

JW: When was the first time you recognized your interest in fashion?

SE: I began to sketch clothing at the age of six years old and at that time I was living with my grandfather who was a tailor and pattern maker, so he began to see my sketches and make my clothes for me. I started going to first grade in some of my clothes that I drew and he custom made for me! I never lost touch with it, always sketching my way through school and eventually into the industry.

JW: What is your favorite memory from your time at the School of Fashion?

SE: At the time, the long hours and late nights of pattern making and sewing seemed miserable, but that is what I miss the most… learning how to work very hard on my vision and finally seeing an end result. All of that time reworking my projects really paid off. Especially the memory of working alongside such an amazing group of creative peers from all over the world, I made some of the greatest friends at the School of Fashion crunching late at night.

JW: What is your favorite memory of being in New York Fashion Week?

SE: So many great memories, it’s hard to say. Somewhere in-between the final stages of accessorizing and finishing the look of my collection to the moment that I was backstage in the tents at Bryant Park. I recall one moment I was holding my breath and 15 minutes later exhaling with relief!  Smiling to myself, thinking what an accomplishment!

JW: What was the hardest fashion lesson you’ve learned?

SE: I’ve learned that through the hardships of rejection, humility and the exhaustion of burying my head in hard work, I have to always pick myself up after the trivial life lessons and keep looking ahead on my journey, whereas I’m finally starting to see a little light!

JW: Any ‘insider information’ from the fashion industry to share with fashion students today?

SE: The knowledge of business is as important as the design. When I started working in a boutique, I will never forget the owner saying to me, ” You just got an MFA in Design, well I am about to give you a PHD in business.”

JW: What advice would you give to students?

SE: If you work on it every day…. your work will improve and eventually you will have discovered your success, because hard work pays off!

She.Rise is sure to add a touch sparkle to any woman’s wardrobe!

By Jeanie Walsh, MFA Fashion Journalism

View of NYC from Teen Vogue.

The 10th annual Teen Vogue Fashion University was held at Conde Nast’s new headquarters located at One World Trade Center in NYC. The event, which offered three majors, rounded up some of fashion’s biggest players and influencers including Micelle Pham, Leandnre Minie, Who What Wear‘s Co-Founders Kathirne Power and Hillary Kerr, Jessica Simpson, top bloggers, a panel of Teen Vogue editors and other industry professionals.

The three-day event started with at kick-off party at Express in Times Square where students mingled with the magazine’s Editor-In-Chief, Amy Astley, and Style Features Director, Andrew Bevan. Classes were then held on the 64th and 65th floors of the building, which featured a lobby that celebrated the release of  the new Cinderella. Specialty designs from Eddie Parker, Zac Posen and Coco Rocha were on display as were sketches by Donald Drawertson and Charlotte Tibury. The utterly inspiring and posh eventwas organized by Teen Vogue and drew students from across America and neighboring countries. The seminar series allowed fashion insiders to share their career-launching tales, current ventures, personal antidotes and advice with aspiring fashion hopefuls.

Teen Vogue Fashion University Panel

Below are my top 10 take aways from the event, which I hope you’ll also find informative!

1) “Have a knowledge of many things.”- Vashtie Kola (Director, Filmmaker, Artist, Designer, Creative Consultant and DJ)

The multi-credited and achieved artist, Vastie Kola, stressed the importance of having many facades in order to reach peak success. Personal and passionate interests should be taken seriously as they can differentiate you from the pack, while showing your dedication to one aspect of life outside of fashion. Knowing a second language or embracing different cultures might just be the extra key to propel you into a job or opportunity other than what you originally sought after. Kola shared that her love of Jordan Shoes eventually lead to a collaboration, making her the non-athlete to design a shoe for the line. Being a well-rounded individual is causally stated, but actually adopting the passion for a new subject, area of design, social movement, underground artist or technological movement can make you a better marketable and knowledgeable individual.

2) “Team over idea.”- Jens Grede (Co-Founder of Fame Denim)

The über famous denim company’s co-founder spoke on building a brand in three years. Grede highlighted the value of execution. He stated that an ‘A’ idea with a ‘B’ team is a ‘C’ idea to account for the lack of execution of a brilliant idea. Rather a ‘B’ idea with an ‘A’ team is an ‘A’ idea. He noted that many people have creative ideas, but that having ideas without a team to bring visions to life isn’t truly a great idea, it’s just a thought.

3) “Marketing equals telling true stories.”- Jens Grede (Co-Founder of Fame Denim)

The man who choose Karlie Kloss as his muse and brand ambassador repeated over and over that selling a brand requires telling the truth. He added that in order to have a good market for your company you must craft a good product, which is true as great marketing comes from the ability to tell a true story. No one would ever buy polyester for the price of cashmere and the same goes for a brand starting out. Having a great product or design at the right place and the right time, that is of good quality and execution, will make for great marketing. Consumers crave products which promise qualities showcased in marketing ventures. Adhering to honesty will not only make your brand good, but will make it desirable.

4) “Find and execute internships in different areas.” -Miceala Erlanger (Stylist)

The famed stylist of Lupita Nyong’o, Oliva Munn, Jared Leto and Jaime Foxx is most definitely not a one-sided expert. Miceala emphasized the value of learning an array of skills from different departments within the fashion sphere. Internships offer the time to learn and meet credited professionals within an industry. Understanding the fashion world should not be narrowed down solely to your desired position. Working in public relations, sales and marketing will make you a well-rounded player in the industry with the knowledge and experience to back your understanding.

5) “It’s about doing it.”- Miceala Erlanger (Stylist)

Upon realizing that life in the medical field wasn’t her forte, Miceala made the jump to what she’d always found in her heart to be calling her name. While many people resort to dreaming and planning the ideal job, project or  life, it really comes down to doing it. Jumping off the cliff of fear and into the life you want can only be done by you. Going after what you want is essential for self success and while you may weigh pros from cons in any big decision, just doing it and finding out what is to come after you’ve made the move is utterly rewarding. Miceala said she’s never looked back.

7) “The importance of parents. ” -Zac Posen (Designer)

The modern American fashion designer, CDFA Perry Ellis Award Winner, Project Runway judge and Brooks Brother creative director spoke of his journey to success. Upon leaving Central Saint Martins in London and gaining attention for his work, Posen returned to his childhood home in NYC. He turned his parent’s family room into a workshop where he created his first collection alongside his small, but mighty, team. Posen credits his artistic father and supportive mother for helping him pursue his gift and get his company off the ground at such a young age. Posen spoke of his tireless work nights sleeping on the couch along with his team in his early days as a key to his launch and success.

Zac Posen

8) “Don’t let the fear of not being picked up keep you from believing you will.”- Jodi Snyder (Co-Founder and President of Dannijo)

Danielle Synder and Jodi Synder Morel founded the stylish cool girl jewelry line Dannijo in 2008. Finding a young love for jewelry making, the sisters began crafting items with their father’s medial instruments. The duo sold their pieces to fellow piers and to small local boutiques where they began to discover a following. Upon graduating college and landing corporate jobs, the sisters decided to go after their young love in the pursuit of building their business, only allowing themselves six months to get the company off the ground. They created each piece by hand during their early NYC days and spent immense amount of time contacting department stores, small retailers and other fashion outlets. Jodi spoke of her sister Danielle’s fearless personality, which eventually landed them a spot on the Bergdoff Goodman sales floor. Her initiative to reach out to buyers at BG resulted in an instant partnership. Jodi spoke of heart and timing being ideal factors for their company’s breakout success.

9) “Sense of Style.”- Rebecca Minkoff (Designer)

What does Rebecca Minkoff look for when she interviews potential employees? Personal style and a sense of fashionable instinct. Nothing is more unflattering or ill-fitting when your not dressing as you.

10) “Keep reading.”- Brandon Maxwell (Stylist)

Lady Gaga’s red glove stressed the importance of reading often. Discovering a favorite artist, authoror director not only allows you to find inspiration and expand your creative knowledge, but it can be handy in conversion. Connecting with someone over an article in The Wall Street Journal may lead you to a relationship you might not have had. In addition, having a go-to designer which you’ve followed and admired allows you to draw references and really follow a major player in fashion. Having the knowledge of the designer’s inspiration for the collection, their outside likes, past or current collaboration projects and their overall aesthetic is important. It’s impossible to know the ins and outs of the many hundreds of designers, but having the knowledge of a handful designers can redefine and narrow your own creative taste. With stylists’ abilities to pick and choose from many designers and their work, having a favorite can minimize the overwhelming wave and allow one to dive deep into one’s work, so choose wisely.

Stacy Bledsoe (Left)

Written By: Stacey Bledsoe, B.F.A. Fashion Styling, staceybledsoestylist.com

Jad Baghdadi, 2010 BFA Fashion Design, alumnus. Image: courtesy of Jad Baghdadi

“I’ve been lucky with my career since graduation,” said 2010 BFA Fashion Design alumnus, Jad Baghdadi. “I worked at BCBG in evening gowns and atelier, Herve Leger and now I’m part of the Monique Lhuillier design team.” While currently based in Los Angeles, Baghdadi’s love for fashion came years before he started working at BCBG or Lhuillier. It started with an affinity for illustration. “I’ve been drawing from a very young age. It is my therapy in a way. I do it for both work and fun,” said Baghdadi of his graceful, couture like sketches.

One of Baghdadi’s sketches. Image: courtesy of Jad Baghdadi

So what’s a day like in the Lhuillier office? “Usually it starts out with emails and a meeting to recap the weekly agenda. Then a fitting for ready-to-wear or bridal. I work on new concepts for upcoming collections, research, design, work with the cutting room, print development, and deal with the daily challenges with the collection or production samples,” he said.  It’s no cake walk, but Baghdadi says what he loves most about his job is the amount of creative freedom he gets and getting to work so closely with the pattern makers and design team.

He’s come a long way from his days at the Academy, where he admitted his biggest challenge was “learning how to sew on an industrial machine.” However, he shared brighter memories too like, “taking draping and corset classes with Rob Curry, and working on my senior collection,” he said. When asked what advice he would give to current or prospective students he said,”Dream big, start small, and everything else will fall into place.”  It certainly did for him.

By: Malcolm Thomas

Keanan Duffty, Senior Director of Fashion Merchandising with Professor Dana Beldiman of UC Hastings

On March 31^st Keanan Duffty, Senior Director of Fashion Merchandising at Academy of Art University, led a guest lecture for the IP in design class held at UC Hastings College of Law in San Francisco.  During his talk, Duffty discussed licensed products and collaborations, using distinctive humor and sharing personal experiences to emphasize the importance of brand protection.

British Fashion designer, Central Saint Martin’s Graduate, member of the Council of Fashion Designers of America (CFDA) and punk rocker Duffty has had some very recognizable collaborators – David Bowie, Reebok and Aveda for instance. Duffty’s apparel has been worn by the masses and sold everywhere in stores from Target to Bloomingdales, Barney’s to Bergdorf Goodman. His shoes have encased the feet of Reebok fans and his signature fragrance has scented the necks of Aveda fanatics.

Keanan Duffty’s apparel featured in various publications.

Keanan Duffty and David Bowie collaboration for Target Stores.

Duffty smiled brightly as he entered the room sharply dressed in his tailored pinstriped suit and sleek navy blue dress shirt. Just by looking at him, you might not guess that growing up Duffty wasn’t really into fashion. It wasn’t until he saw the cover of a Sex Pistol’s album that he began to form his style, and it was then that he realized that street fashion motivates him. His foray into fashion design began with Duffty sewing clothes in his living room. He would take the samples to trade shows, where he began to realize the importance of understanding the business side of fashion as well as the design side.

Duffty discusses “licensed products and collaborations” with law students at UC Hastings in SF.

The room full of law students listened intently as Duffty shared stories about his collaborations and the legal needs for setting up a business. He shed light on how licensing strategy for brand and image, as well as intellectual property and design patents, are uncertain and often intangible when it comes to the design industry. To put it into context, Duffty referenced his own experience when he received a cease and desist letter for the name of his clothing brand Slinky Vagabond. Duffty got the name from a rock song on David Bowie‘s Young Americans album; part of the reason Duffty chose the name was because he figured it was something “no one else in the world would have chosen.” Unfortunately that was not the case, a shoe company already held the trademark for the name Vagabond. Although Duffty’s brand was in its third season by the time the cease and desit was filed,  in the end he chose to withdraw and change the company name to his own name.

Duffty elaborated on another intellectual property rights design dispute that came about when he created t-shirts with a tongue-in-cheek logo of Mickey Mouse (holding an Uzi in one hand and a grenade in the other) that were being sold at luxe boutiques including Fred Segal. Although he was able to make the shirts for some time, eventually a rep from Disney contacted Duffty and he had to put an end to the t-shirt production.

To conclude his talk, Duffty reiterated  that it’s unwise to dispute large corporations like Disney, but that it’s sometimes worth it to take your chances with smaller companies when defending intellectual property rights. The key is being knowledgeable about your options and the power of the brand up against you.

Below are some major points from the discussion for aspiring designers and brands to consider for setting up their business.

Legal needs for setting up a fashion business:

• Certificate of Incorporation
• Manufacturing Agreement
• Sales Representative Agreement
• Terms and Conditions of Sale
• Distribution Agreement
• Trademark/Service Mark
• Factoring Agreement
• Model/Runway Release
• Fashion Show Venue Agreement

Legal needs for collaborations/licensing:

• Assignment of intellectual Property
• Mutual Non-Disclosure Agreement
• Minimum Guarantee Agreement
• Trademark/Service Mark

Legal needs for consultancy / freelance:

• Consultancy Terms and Conditions Agreement including:
• Term of Agreement
• Engagement of Services
• Scope of Work
• Ownership of property
• Payment for Services
• Mutual Non-Disclosure Agreement

Making sure you have the rights to and own the trademark you wish to use is just as important as having great legal help from the start and having great design. Collaborations are a useful way to kick off a fairly new brand and provide licensing opportunities that come in many different forms.

Follow Keanan Duffty on Twitter and don’t forget to check out his new album TOTAL DRAGON POP!

By Jeanie Walsh, MFA Fashion Journalism

Fall 2014, BFA Web Design New Media alumnus Minh Tran. Image: courtesy of Minh Tran

Web Design New Media 2014 graduate Minh Tran has never been afraid to speak his mind and follow his heart. With fervor, Tran realized early on in his college career that while he was not a fashion major, he had an unshakeable knack for the industry. A former Beyond the Front Row board member and closet fashion illustrator, Tran has been working backstage at New York Fashion Week every season since 2010 and spends his free time sketching the glamazons that drip from his colorful imagination. He sat down with FSD to talk life post graduation.

Malcolm Thomas: What have you been doing since you graduated in December of 2014?

Minh Tran: I am currently the studio manager and in-house visual designer for a luxury fitness center specializing in mind, body and soul. Ascend Body clientele include: fashion models, techies of San Francisco, and working professionals around the Financial District.

MT:What do you love about your job?

MTran: What I love about my job is the fact that I can use my skills from new media to create promotional ads for the social media platform.

MT: What is your average day like?

MTran: My day consists of customer care, social media ads, photo-shoots, reaching out to the community, brand marketing, and yoga!

MT:  We love your illustrations! When did you realize that you loved to illustrate?

MTran: I never knew that I could illustrate but have always had a passion for fashion. Being in the new media department, we were trained to be on the computer all the time. I decided to take an elective class in fashion illustration and my instructor noticed my drawing skills and ability to express myself through the brush – every stroke on the canvas or paper has a story to tell.

An illustration by Minh Tran. Image: courtesy of Minh Tran

MT:While a student at AAU, you were a member of the fashion club, Beyond the Front Row. Tell us about your experiences with the club. Did it help you professionally?

MTran: While I was in school, I joined Beyond the Front Row and later became a board member, which was one of the greatest experiences I have had. I learned the industry’s rules and protocols. Our mentor (and School of Fashion instructor) Hersha Steinbock taught me so much. Being on the board exposed me to many opportunities such as joining the School of Fashion directors, other club members and the featured fashion designers at New York Fashion Week (NYFW). I worked backstage at NYFW every season since 2010. Another great opportunity was working as a dresser with other Beyond the Front Row members at the Fall 2012 Duckie Brown MBFW Show.

MT: What is your favorite memory from your time at the School of Fashion?

MTran: My favorite memory would be running around campus trying to get things ready before the fashion shows, such as assisting on fittings, and helping the models backstage. I miss having Beyond the Front Row board meetings in the Dior Café at 625 Polk Street where we would talk about our upcoming projects.

MT: What was your biggest challenge as a student?

MTran: The most challenging time was my last semester when I was preparing for my senior project review.

MT: What was the hardest lesson you’ve learned?

MTran: I am learning everyday, what I have realized now compared to then was the fact that no one thinks alike, and we have to understand people not understanding. I learned to speak my mind when I have a strong idea and stick to it. The School of Fashion taught me that.

MT: What advice would you give to students?

MTran: I learned that you only have one chance to impress your employer. Don’t mess it up, just work hard! Be you! Stay strong and focus on your goal. Be adventurous and don’t be afraid to ask for help when you need it!

MT: What are you currently obsessed with?

MTran: I am currently obsessed with the idea of being a fashion illustrator (pens, feathers, paint, and coal), and hopefully becoming a teacher one day.

MT: What would people be surprised to learn about you?

MTran: I am obsessed with Logo TV’s “RuPaul’s Drag Race” and dressed in drag on Halloween.

MT: Favorite quote?

MTran: “If you can’t love yourself, how can you love anyone else!?”

Fall 2014, BFA Web Design New Media alumnus Minh Tran. Image: courtesy of Minh Tran

By: Malcolm Thomas

Patricia Wijaya. Image: Rob Curry

Patricia Wijaya, BFA Fashion Design, was born and raised in Jakarta, Indonesia, and now resides in Oakland, California. Before pursuing her degree in the States, Wijaya worked as an assistant for Indonesian designers Itang Yunasz and Susan Budihardjo. Prior to working on her 2015 graduation collection, in 2014 Wijaya contributed her beading design efforts to a graduating senior’s final collection.

Illustrated lineup of Patricia Wijaya’s graduation collection. Image: courtesy of Patricia Wijaya

Wijaya’s family history of scoliosis has been a source of inspiration for the collection; scoliosis is represented through the center-curved seams on both the front and back of each garment. The hole cutouts on every piece represent the shapes of a back brace similar to the one her sister had to wear in childhood. Wijaya has also incorporated elements of sportswear—to represent her love of playing sports—with her use of denim througout the collection. Wijaya has taken no easy route, as she’s implemented an intricate and traditional technique with hand beading detailing in her asymmetrical designs.

An inspiration page from Patricia Wijaya’s sketchbook. Image: courtesy of Patricia Wijaya

What advice would you give students who want to do a collection?

 Patricia Wijaya: Give it your all, do it wholeheartedly, do not give up and try your best. Manage your time wisely, and make going to school your full time job. Lastly, listen to your instructors they give the best insight.

 Who are your favorite fashion icons and why?

PW: Biyan, he has a classy and feminine style for women of all ages.

 What is the best advice you have ever received?

 PW: Try your best in everything you do. Most importantly, be on time.

 By: Jazelle Prado

Jc Munoz. Image: Rob Curry.

Jc Munoz, BFA Fashion Design, was born in Monterey, California. After completing high school in his hometown of Austin, Texas, Munoz went on to become an assistant designer for Punky Couture in 2012 and for Abercrombie & Fitch in 2014. Munoz’s industry recognitions include winning several awards in the 2015 Royal Society of Arts competition, specifically the $1000 Target Award for Fashion; Pointcarre Design Software, License and Support, Award for Textile Design; $1000 Sustainable Design Practices Award, Sponsored by Techmer PM; and the $500 Founder’s portfolio Award. In addition, Munoz’s prints were featured in the Fashionsnoops.com Textile Competition in Spring 2015.

Jc Munoz illustrated graduation collection lineup Image: courtesy of Jc Munoz

Munoz’s graduation collection was inspired by aviation, specifically the beauty of fighter jets as they fluidly move through the air. The silhouettes of his designs mimic the curves and aerodynamic shapes of F-16 and B-2 fighter jets. Munoz’s collection features his own textiles, as well as material he made by piecing together over 300 felt stripes. The collection includes ombre printed sweaters, dresses, and pants overlaid with thermal insulated, flame retardant and eco-friendly material and paired with contrasting white silks and pink cotton denim.

Jc Munoz graduation collection mood Board. Image: courtesy of Jc Munoz

What is the best advice you have ever received?

Jc Munoz: Have the courage to live a life true to yourself, not the life others expect of you.

 What advice would you give students who want to do collection?

JM: Love what you create.

 What is your style motto?

JM: All black everything.

 Who are your favorite fashion icons and why?

Yohji Yamamoto because of his modern and elegant style and Alexander McQueen for his ability to push boundaries while staying true to himself.

By: Faye Harris, MFA Fashion Journalism

Jeremy Vu. Image: Rob Curry.

For their 2015 graduation menswear collection, A, BFA Jewelry Designer Justin Lei Wang, and BFA Knitwear Designer Lupita Ramirez have joined forces to create a stunning collaborative collection.

Jermey Vu was born in San Jose, California and raised in Santa Clara, California. While working toward his undergraduate degree, Vu worked as an alterations assistant at design powerhouse Rodarte, where he helped complete the S/S 12, F/W 12 and S/S 14 collections. Vu also interned with Bay Area-based designer and fellow AAU graduate Melissa Fleis in the Spring of 2014; during his internship at Melissa Fleis, Vu assisted with fittings and alterations, patternmaking and sample construction.

Lupita Ramirez. Image: Rob Curry.

Knitwear designer Lupita Ramirez was born and raised in Fortuna, California. With one of her top goals being to work as part of a design team, it’s no surprise that Ramirez is working alongside two designers to collaborate on a collection.

Justin Lei Wang  Image: Rob Curry.

Justin Lei Wang was born and raised in Harbin, China. Concurrent with his undergraduate studies, Wang has worked as a freelance jewelry designer, honing his experience in jewelry and metal arts. Wang’s work has earned him recognition: in 2014 he won the third place Jewelry and Metal Art award at the Academy of Art University Spring Show.

A glimpse at Jeremy Vu, Lupita Ramirez and Justin Lei Wang’s menswear collection. Image: courtesy of Jeremy Vu, Lupita Ramirez and Justin Lei Wang.

For their collaborative collection, which they have named “Truly Outrageous,” Vu, Ramirez and Wang took a stylistic page from the 1980s, specifically the film Heathers and the animated television show Jem and the Holograms. The wide-shouldered silhouettes are a clear nod to the decade, while the loud color palette and funky, mixed patterns evoke the rock star attitude captured in the animated television series. Vu took additional inspiration from the music video for the song “Good Girl Freak Out,” by Double Duchess. By combining elements from the film, television show and music video, Vu created “a fun, full-on glam collection for the man who’s not afraid to stand out in a crowd.”

Inspiration image showing the cashmere fabric Ramirez used in the collection. Image: courtesy of Lupita Ramirez.

What is the best advice you ever received?

Jeremy Vu: Have fun with it. If you’re not enjoying what you’re doing it will show in the end.

What is your favorite memory being in the school of fashion?

Lupita Ramirez: When the heater system broke down in knitwear the December before last and we had to finish our garments that weekend. We layered jacket over sweater on top sweater with beanies and scarves. We looked completely ridiculous running around trying to get through finals.

What advice would you give students who want to do collection?

Justin Lei Wang: Be patient, learn to listen, don’t give up.

Still’s from the “Heathers” movie, which is a main source of inspiration for this collection. Image: courtesy of Jeremy Vu, Lupita Ramirez and Justin Lei Wang.

What is your greatest style regret?

JV: Pretty much all of 1995-1999 for me.

What is your dream job?

LR: My dream job is to be a part of a great team that all have different views but together have the same vision.

Which talent would you most like to have?

JLW: I would love to be able to play the violin!

By: Alexa Palacios, BFA Fashion Journalism

Your mother, “she’s always there, she’s the person you can always call,” says Stefano Gabbana. In an ode to all the mothers around the world, the Dolce & Gabbana dedicated their entire women’s Fall ’15 ready-to-wear collection to them. The designers wanted everyone to remember that, “everything we are is an extension of where we are from.”

Smiling mothers paraded the runway with their children in dresses imprinted with roses and internationally recognized phrases like “I love you momma,” “Je t’aime Maman,” and “Ti voglio bene mamma.” Some were embroidered with pieces inspired by colorful children’s drawings and scribbles by Domenico’s nieces and nephews. This is not the first time that Stefano Gabbana was inspired by his love for his mother; the unique and signature rose scent of Dolce & Gabbana’s lipsticks are from a childhood memory of his mother’s favorite red lipstick.

Honoring all of the mothers out there this Sunday, here are some of our favorite looks from Dolce & Gabbana’s collection. Happy Mother’s Day!

All Images: Style.com

By Faye Harris, MFA Fashion Journalism

She just had a feeling about her outfit today; A calm, and comfortable mood inspired Katie Lau’s look. She appeared just as relaxed and intriguing to me whilst waiting outside the 79 Montgomery Street building. Naturally, I turned to talk to her:

Katie Lau

Faye Harris: Hi Katie, What are you studying? 

Katie Lau: Fashion textile design

FH: How would you describe your style?

KL: Quite simple. Smart yet comfortable, I like very natural tones.

FH: What’s your favorite accessory?

Katie Lau’s Marc Jacobs watch

KL: My Marc Jacobs watch. I love the pop of color, but I don’t wear a lot of accessories.

FH: Where do you shop in San Francisco?

KL: Mainly Westfield, Nordstrom in particular. There is a lot of designers to choose from.

Katie Lau

FH: Do you have a favorite designer?

KL: Dries Van Noten

FH: Who is your favorite instructor?

KL: Elizabeth Armstrong, she’s a great teacher.

FH: Are you inspired by other students’ style?

KL: Yes, sometimes. I can tell the fashion students apart by their outfits!

Written By: Faye Harris

By Dale Dombrowski.

Academy of Art University’s very own Dale Dombrowski will have an art exhibit up at Julie’s Coffee and Tea Garden for all of May and June. The exhibit will be drawings with mixed media and collage.

Dale Dombrowski has been a director of visual merchandising (display) for two popular specialty retail stores, Pottery Barn and Restoration Hardware. He was responsible for the merchandising direction and store expansion/ development for both companies. With a combined twenty year career in visual merchandising for both of these companies behind him, he came to teach at the Academy of Art University as a fashion department instructor in 1999. Dale teaches fashion drawing, fashion design, visual merchandising display. He lives in Oakland, California.

“Salome” by Dale  Dombrowski.

“My work speaks to the moment I cross the threshold of my dreams and step into the studio to work,” says Dale. “That studio could be a designated room, a kitchen table or a seat on the Larkspur Ferry.”

“I have been drawing from a very young age and I feel just now I am at the beginning of my creative journey. My drawing practice gives me the delight of observation and it also allows me to stay engaged with giving form to my dreams. My life as an illustrator and artist has grown out of my many experiences of various fashion / retail involvements during my life. As a teacher / mentor I have always said to my students that it is important to explore and relinquish the idea of perfect outcomes. Too often we lose our creativity or hold ourselves back from full exploration of our creativity. We forget to play. When we are so concerned with making it look good or wanting it to be perfect we do not give ourselves the chance to fail, and allow our natural state of being to come to the paper, canvas or stone. I have found my way through my work as my drawings have always given me the courage to go where I would let them take me.”

“The drawings in this show represent the beauty of the hand drawn line, the flourish and the sudden inspiration of color and gesture. In an age when so much artistry relies on the computer, this becomes a fresh approach to the viewer.”

Julie’s Coffee & Tea Garden is located at 1223 Park St Alameda, CA 94501.

Hours
M-F 7am-7pm
S-S 8am-7pm
Social Hour specials Mon-Fri 4-6pm

We hope you enjoy the beautiful exhibit this month!

She’s one of the most influential makeup artists in the world; Betsey Johnson calls her “my favorite makeup artist on Earth,” and she’s nurturing the next generation of beauty entrepreneurs right here at the Academy of Art University! Her personal mission is to ‘Educate, Inspire, Instruct & Mentor.’ She says, “a creative mind never sleeps, and has a memory full of screenshots and flavorful images…so limit time spent looking at those cellphones!”

Introducing Charlie Green, a truly talented makeup artist who’s had an enviously exciting, successful and inspirational career that has managed to span 25-years in the industry!

Green shares with us some real world tips on translating some of those overdone Instagram trends (think contouring, and pouty lip extremes) and her approach to a creative life by not only thinking outside of the box, but by giving back and sharing skills. Green has just returned from New York City, where she was asked to be a keynote speaker at The Makeup Show’s 10-year anniversary. I caught a few minutes with Green when she returned to San Francisco.

Faye Harris: Hi Charlie! How was The Makeup Show? Can you share some of your topics discussed?  

Charlie Green: It was great! Definitely an honor to speak at The Makeup Show. I got to share a short bio video about my career (check it out on YouTube), and how as a youngster I connected makeup visuals to musicians such as David Bowie, T-Rex, and most of the Glam Rock and Punk genre that shaped my teenage mind. I’ve been lucky to work with a lot of them as a professional. #mindblown!

FH: We want to know what you think of those Instagram trends!

CG: I see this flood of artfully crafted Instagram makeup tips, but I know you can’t step out of the house like that, especially those overdone contouring tips…save that for a darkly lit evening out at the club when dimly lit rooms will be your friend! For daytime contouring, stroke a matte taupe poser blush/contour shade from ear towards nose with a soft brush. The trick is to build the color slowly with several light applications and create a slight vision of hollowness under the cheekbone. The depth of pigment should be back at the ear/hairline and softly diffused out to nothing before you reach the nose!

I like to use a kit called My Sculpted Face from ITCosmetics, it’s got good shades for all skin tones, and always invest in a good quality brush.

For the Kylie Jenner lip technique, (well she has admitted to temporary fillers for her pretty lips!) you can sculpt a luscious pout by carefully outlining your lips with a pencil the same shade as your natural mouth. Do not over draw all the way into the corners or you will look like Bozo the clown! The idea is to raise up the central area for a plump effect.

FH: You are teaching in the beauty program at Academy of Art University this Fall. How has your career transitioned into teaching?

CG: This Fall I am very excited to also be teaching online, along with instructing on campus at AAU. I have always been keen to share my craft. I have mentored many makeup assistants and proudly seen them rise to the top. As an industry veteran with many contacts, I transitioned to dividing my time between editorial shoots and the business side of the industry. I work closely with The MakeUp Show and The Powder Group, both companies are dedicated to guiding and nurturing the next generation of Beauty Professionals.

FH: What do you feel are the most important aspects of education within the beauty industry?

CG: Hands on experience as an assistant with a ‘working makeup artist’ will teach you everything about working on set at a photo shoot or music video. Makeup school is great, but there’s a certain etiquette and way of working as a well oiled machine / team player that can only be learned by quietly observing, listening and absorbing.

FH: You have had over 20 years experience as a makeup artist. Can you share your #1 trick of the trade?

CG: My advice is: remember this a job not a lifestyle. Flying first class and staying at The Four Seasons may not always happen, but once in a while you might get lucky! So be grateful and not blasé about these delicious perks! Secondly, remember your reputation is only as good as your last job so always do your best and be nice or shut up!

FH:  You’ve said it’s so important to make an impact, have a signature style. How do you evolve your style as trends change from season to season?

CG: My style is timeless elegance, lustrous skin and a sultry eye…so I may alter the products each season but my style is my calling card.

FH:  Do you still ever have to whip up (‘MacGyver’ as Green calls it) your own products on set or backstage?

CG: Many times! But thats very possible if you remain calm and remember makeup is basically a combination of pigments with either a moisture or powder base so Fake it Till You Make It! Did you lose your eyeliner pencil? Well then grab a skinny brush and wipe it on your mascara wand to pick up some product and stroke that close to your eyelashes for instant eye liner!

FH: Would you ever consider having your own makeup line?

CG: Its something always at the back of my mind, but right now teaching and mentoring are my priority.

FH:  If you could master anything other than makeup, what would it be?

CG:  A Photographer, a Rock Star or a Rodeo Cowboy!

FH: What would be your best advice to a budding makeup artist or beauty industry professional?

CG: To reach out to industry professionals for mentor advice. Sign up for my classes online and on campus at AAU. Realize this Beauty Industry is always evolving and be prepared to adapt, evolve and always roll with the punches!

Thank you Charlie for taking the time to chat with Fashion School Daily!

Charlie Green is teaching at AAU this Fall! Sign up for her online class: Fashion & Merchandising FSH 105 OL

Written By: Faye Harris, MA Fashion Journalism

Academy of Art University School of Fashion alumnus, Kristian von Forselles (formally known as Arvelin), currently has his work being shown at The Universal Exposition in Milan, representing French couture. Kristian studied under Simon Ungless and graduated from the School of Fashion with a Master’s Degree in Fashion Design in 2005. Subsequently, he  studied in Paris at the Ecole de La Chambre Syndicale on a scholarship from Academy of Art University.

The project being shown is a collaboration with Kristian’s long-term partner, French couture lace maker Darquer-Noyon who is a textile provider to Chanel, Christian Dior and many other premium houses. Lille3000 and The French Ministry of Culture and Communication commissioned the project after having seen a capsule collection that Kristian created for a Parisian ready-to-wear brand last fall.

Kristian has moved back from Paris to the Bay Area in late 2014. He has established Permanent Resident status and is launching his career in the U.S. You can view his portfolio here.

Congratulations Kristian, we hope to work with you again soon!

Explore what makes design in the Bay Area so unique. From tech inventions to culture changing products, human centered design, emerging fashion to international architecture, San Francisco Design Week is an opportunity to experience the regions unique design talents, impact and innovations. From household products you use in your home and car to tech you wear or carry in your pocket, San Francisco is a hub of innovation like no other.

SF Design Week spans the entire Bay Area from Silicon Valley to the city of San Francisco. With more than 60 studio tours and 75 events throughout the week featuring world-renowned designers, entrepreneurs and innovative thought leaders. Join us to get a closer look at what Bay Area designers are creating and perhaps get a glimpse of what’s next.

Here are some of the fashion-related events you should check out!

Pret-A-Porter SF 

June 6th, 7-9pm

Shopping Innovation & Internet of Things

June 8th, 7-9pm

FashTech San Francisco

June 8th, 7-9pm

WearTechCon: Connected Systems and Wearable Design

June 10th, 7-9pm

Helvetica Panel Discussion

June 11th, 7-9pm

ABOUT AIGA San Francisco:

SF Design Week is produced by AIGA SF, the professional association for design, is the oldest and largest membership association for professionals engaged in the discipline, practice and culture of designing.

The San Francisco chapter of AIGA is one of the biggest and most active in the country. Run by Executive Director, Dawn Zidonis and a volunteer board of directors including President Phil Hamlett, the organization celebrates design and provides unparalleled opportunities for networking within the local design community and a variety of resources to advance professionalism and broaden knowledge. AIGA SF’s events stimulate discourse and enrich the collective experience of design.

Yahoo Style

Editor-in-Chief Joe Zee delivered the Academy of Art University commencement speech for the 2015 graduating class. Here, he offers three simple ideas that’ll have you on your way to success. (Introductory video produced for Academy of Art University by studioDP2; David & Valentina Pfeil, producers.)

Hello, class of 2015!

Although graduation season is upon us, students don’t have to wait to graduate to start building experience that will translate to the fashion world. From the time students take their first class in the School of Fashion they’re already immersed in a collaborative program led by experienced fashion industry professionals.

Just like in the industry, students in the School of Fashion are encouraged to collaborate across areas of emphasis, furthering their knowledge of all of the stimulating, unique specialties within the fashion industry. Some of the best work comes out of cross-emphasis collaboration. For example, by pooling the talents from Fashion Journalism, Fashion Styling, Fashion Design and Photography majors, the School of Fashion’s 180 Magazine is created. The professional-grade style, art, fashion, and design-based publication is developed by students as an opportunity to showcase their work in a real magazine. Students not only gain experience working with their peers, but they also have published work to add to their portfolios.

Cross-practice collaboration is a focus for the School of Fashion and the program strives to provide students with the opportunity to build skills that translate to the work world. With the School of Fashion’s retail store, SHOP657, Merchandising students have the chance to gain firsthand knowledge of working in a retail store environment, buying and merchandising the store with apparel and accessories created by School of Fashion students and alumni. For Fashion Design and Textile Design students, the opportunity to create and show collections at New York Fashion Week or the School of Fashion’s annual Graduation Fashion Show in San Francisco gives them the opportunity to work as they would in a design house or if they launched their own line.

Whether a student chooses Fashion Design, Textile Design, Knitwear Design, Fashion or Visual Merchandising, Fashion Styling, Fashion Journalism or Costume Design, they learn how important it is to work collaboratively with other professionals and to connect with people in the industry.

With so many diverse areas to study in the School of Fashion, the possibilities are endless with something for everyone. Here’s a roadmap of the areas of emphasis within the School of Fashion:

Fall 2015 New York Fashion Week collection by Xue Yang and Oom Terdpravat.

The Fashion Design emphasis focuses on the creation of clothing including ready-to-wear, womenswear, menswear and costume design. Students are encouraged to develop their personal vision and design philosophy while deepening their understanding of the various international market segments. (AA, BFA, MFA)

Textile Print by Ghazaleh Khalifeh

The Textile Design emphasis spotlights printed surface design, drawing, mark making, color, design and industry standards. (AA, BFA, MFA)

Graduation knitwear collection by Gisel Ko.

The Knitwear Design emphasis is on providing students with the skills and construction techniques to produce high quality knitwear designs. Students will learn to design and produce swatches, garments, and full knitwear collections. They will establish a strong personal knitwear design philosophy through using visual research, and exploring design development processes. (AA, BFA, MFA)

Fashion Merchandising Pop up SHOP.

The Fashion Merchandising emphasis focuses on all functions necessary to run a successful operation that develops, promotes and sells fashion products. Students develop the techniques and unique personal style necessary for a successful career in Merchandising. (AA, BFA, MFA)

The Visual Merchandising emphasis concentrates on the physical method of promoting product and services to the customer for the purpose of increasing sales. Visual merchandisers actively engage in developing floor plans, window displays, in-store presentations, store lighting and graphics. Visual merchandisers work collaboratively with retailers to ensure that retail space is best utilized to maximize sales. (AA, BFA)

SF Chronicle spread styled by student Suchandra Bullock.

Fashion Styling is creating fashion imagery that delivers the message of the designer or brand. Fashion Styling students at Academy of Art University will develop a styling portfolio and gain hands-on experience developing concepts and assembling compelling outfits for photo shoots. Fashion culture, working with models, photographers and make-up artists are emphasized throughout the program. Graduates of the program will be fully trained to style, produce and art direct for print or online fashion magazines, ad campaigns, commercials, catalogs, designers’ look books, fashion shows, fashion videos and personal clients. (AA, BFA)

A spread from 180 Magazine Issue 7, featuring the writing of Fashion Journalism students.

Fashion Journalism encompasses every aspect of fashion media, from traditional print platforms to the growing world of online journalism and social media. Graduates of the Fashion Journalism program will be fully trained to report, write and edit fashion editorial pieces for magazines, newspapers, websites, in house retail fashion sites and public relations outlets. (AA, BFA, MFA)

Students in the Costume Design emphasis will benefit not only from the rigorous garment construction techniques taught in the School of Fashion, but also from practical experience gained through collaboration with both the School of Motion Pictures & Television and the School of Acting. (BFA, MFA)

From styling to design, there are never ending learning possibilities for fashion minded students at Academy of Art University!

Written by Faye Harris, MFA Fashion Journalism

Please give a round of applause to all of the Academy of Art University School of Fashion students who have accomplished so much this year! Here are some of our award winners:

Royal Society of the Arts Awards

The RSA Student Design Awards challenges emerging designers with the task of finding solutions to practical pressing social, environmental and economic issues through design thinking.

JC Munoz, BFA Fashion Design & Textile Design

Jc Munoz. Image courtesy of Jc Munoz.

Bio: Born in Monterey, California raised in Austin, Texas.

Hobbies/ Interests: Sports, Drawing, Fitness, Textiles, Shoe Design, Art.

Career goals: to work for a designer to understand the industry and learn.

Life goal: to start my own clothing line and mentor/discover other designers.

Artwork: SolarKnit is the concept of creating a knit that can transform its shape as well as create its own energy source via sunlight.

Munoz’s “Solar Knit” Image courtesy of Jc Munoz

• Target Award for Fashion – $1,000
• Pointcarre Design Software, License and Support, Award for Textile Design
• Sustainable Design Practices Award, Sponsored by Techmer PM – $1,000
• Founder’s Portfolio Award – $500

Megan Myers, BFA Interior Architectural Design & Textile Design

• Founder’s Portfolio Award – $500

Louise Guo, BFA Fashion Merchandising

• RSA Leadership Award for Fashion/Textile Design – $1,000

Council of Fashion Designers of America (CFDA)

Established in 1962, The Council of Fashion Designers of America is a not-for-profit trade association whose membership consists of more than 470 of America’s foremost womenswear, menswear, jewelry, and accessories designers. The CFDA is devoted to supporting and nurturing new and emerging design talent with scholarship awards and post-graduate educational initiatives such as CFDA+ the Eileen Fisher Social Innovator program, The CFDA {Fashion Incubator} and The CFDA/Vogue Fashion Fund.

Pitzy Villagomez Ortega, BFA Fashion Design

Pitzy Villagomez Ortega. Image courtesy of Pitzy Villagomez Ortega

Bio: Pitzy Villagomez Ortega’s inspiration comes from history, culture and art itself, and although she is currently based in San Francisco, she is greatly inspired from her time in Shanghai. She expresses her creativity through sketching and photography. When she is not designing she likes to spend her time outdoors surfing, dancing or doing yoga.

A peak at Ortega’s CFDA scholarship award winning work. Image courtesy of Pitzy Villagomez Ortega

• CFDA Scholarship Award – $10,000

Anh Phuong Thy Do, BFA Fashion Design

Anh Phuong Thy Do. Image courtesy of Anh Phuong Thy Do

Description of artwork:  I was inspired by the charcoal art of Korean artist Seon Ghi Bahk. I think its phenomenal for artists to be able to turn something rough and ordinary into an extraordinary and elegant artwork. So my idea was to turn the rough texture of coal into minimal and refined garment details.

Bio: I am from Da Nang, Viet Nam. I have been in the US for 6 years. My hobbies are film photography and travel.

Career goal: to find an internship for this summer in NYC.

A page from Do’s CFDA scholarship award winning project. Image courtesy of Anh Phuong Thy Do

• CFDA Scholarship Award – $5,000

YMA-FSF Scholarship

The Fashion Scholarship Fund offers its scholars internships in the fashion industry with various companies in different cities such as New York, San Francisco, Los Angeles, Atlanta, Dallas, Kansas City and Greensboro. Scholars have the opportunity to complete their internships in a multitude concentrations such as design, buying, public relations, social media and finance at companies including Ralph Lauren, Macy’s, Phillips-Van Heusen, The Doneger Group, Greg Norman Collection, Global Brands Group, Kohl’s, Levi Strauss & Co, NYDJ, Randa Accessories, Ross Stores and Nautica. Each student below was awarded a $5,000 scholarship, mentoring with an industry leader for one year, and internship opportunities with Levi Strauss & Co., Li & Fung, Macy’s, and Ross Stores, among others.

Martin Evensen, BFA Fashion Merchandising

Stephanie Michelle Hendrawan, BFA Fashion Merchandising

Busara Boussard, BFA Fashion Merchandising

Celina Enriquez, BFA Fashion Merchandising

Fashion Snoops International Print + Pattern Competition

Fashion Snoops has launched a competition whereby students from around the world can submit original artwork with the chance of winningprizes.

Juan Chen, MFA Textile Design, first place

• iPad Mini, designs featured on the Fashion Snoops website, and a three month internship in their New York office.

Hong Ni, MFA Textile Design, third place

• Designs and profile featured on Fashion Snoops website, and a three month internship in their New York office.

Bo Hyun-im, MFA Textile Design, runner up

JC Munoz, BFA Fashion Design & Textile Design, runner up

Joseph Khawane, MFA Textile Design, runner up

Lauren Lusby, BFA Textile Design, runner up

Melissa Stefanny, BFA Textile Design, runner up

Xing Liu, MFA Textile Design, runner up

Namrata Bhandari, MFA Textile Design, runner up

San Francisco – Paris Sister City Scholarship Exchange in Paris, France

Studio Berçot

• Keith Gunning, BFA Fashion Design
• Shuman Yao, BFA Fashion Design

L’Ecole de la Chambre Syndicale de la Couture Parisienne

• Amanda Manashi, BFA Fashion Design
• Rikki Peach, BFA Fashion Design

Adidas

Livia Bianda, BFA Fashion Design

Livia Bianda. Image courtesy of Livia Bianda

Bio: From Jakarta, Indonesia. 

Interests and Hobbies: Softball and traveling.

Career goals: To one day be a company’s creative director.

Collection: inspired by the uniforms and exaggerated silhouettes seen on football players. It focuses on unique silhouette and creative fabric techniques and colors. This collection features jackets with built-in backpacks, fanny packs, double layered garments, and backpacks. Techniques used include: mounting and bonding of different sizes of mesh.

Old Navy

Bowen Tian, BFA Fashion Design 

Bowen Tian. Image courtesy of Bowen Tian

Image of Bowen Tian’s  winning project for Old Navy.

Image of Bowen Tian’s winning project for Old Navy.

Artwork:

For the cover bag, I used vanes and leather as my main fabric, such like usual travel bag that is also functional. On the handle, there is a tag with my name and the brand that I designed for. In this project, I used the technique of felting make the text more 3D looking. I pushed felt in my fabric as the letter. And I bleached the denim to make it looks like water wave in order to cooperate the feeling of summer time.

Estene Marquez, BFA Fashion Design 

Estene Marquez. Image  courtesy of Estene Marquez.

Bio: Born and raised in Sunnyvale, California

Hobbies/ Interests:  Ever since I was young, I have always been interested in anything that had to do with the arts. In my spare time I would always be playing the guitar, drawing, painting, learning ceramics, knitting, and of course sewing.

Life goals: In the future, I plan on developing my own line for mass market. However, my ultimate goal is to have my own RTW brand.

Image of Estene Marquez’s winning project for Old Navy.

Image of Estene Marquez’s winning project for Old Navy.

Artwork: 

A lot of this project relied heavily on combining trend research with Old Navy classics such as denim, graphic tees, and button ups. Of course there are always multiple trends happening during a season, so I just chose a few of them that I felt would match my design aesthetic. The 1960s’ and 1970s trend inspired the a-line skirts, bohemian prints, loose billowy attitude, and silhouettes. The color story was extracted from the classic red, white, and blue Americana colors. Seaming details were influenced by the American sport, baseball.

Written By: Malcolm Thomas

Heather McDonald, 2013 MFA Fashion Design and Knitwear alumna, launched her Fall 2013 MFA thesis collection during New York Fashion Week. Heather was on the board of the fashion club Beyond the Front Row since it began in 2009 until she graduated in 2013. Before her New York Fashion Week collection debut, she would assist Simon Ungless, Executive Director of the School of Fashion, with fashion show production and work with the Fashion PR Team backstage.

Mel Harper, 2014 BFA Photography, was also a fixture at both the New York Fashion Week and San Francisco shows as he would photograph backstage and from the runway.

Fashion School Daily: Did you meet as students at AAU?

HM: We actually met at the new student orientation, Mel was attending and I was representing Beyond the Front Row.  I think that we have hung out almost everyday since.

FSD: What prompted you to launch Harper McDonald?

HM: We like to make things, I have been quilting for years and Mel grew up sewing with his mother and sister.  A few years ago we made our first quilt together and saw that not only could we combine our respective disciplines into this objet d’arte, and brand, but that we also had a merchandisable product, with an identifiable absence in the luxury market.

FSD: Tell us about Harper McDonald.

HM: We hand make one-of-a-kind quilted blankets, from fine wools, silk, cashmere, leather and alpaca – these are not your Grandma’s quilts!  Due to the nature of how quilts are constructed, they outlast their original owners so you are buying something to pass on, an heirloom.  All of our production, sourcing and operations are accomplished in the U.S. We have sustainability in mind at every step, from something as simple as recycled/able paper products (where they are essential), to utilizing digital platforms for forms, receipts, invoices etc.  Luxury should not come with an ethical compromise. Whether through sweatshop labor or toxic dyes, if the product truly is luxurious then it must be ethical.

FSD: Where can we buy Harper McDonald?

HM: HarperMcDonald blankets and bears are available in the Wynn Las Vegas Home Store. They are also available directly for custom/bespoke orders through our website.

FSD: Describe one or two ways that you are better as a partnership?

HM: We could describe hundreds.  That is not meant to discourage the lone entrepreneur, but we work all day, everyday.  NYC, the fashion, or more specifically the creative/taste-maker industry is fierce, you’re going to get plenty of ‘NOs’, that is if someone even gets back to you.  Having a partner is indispensable for; bouncing ideas; consolations; doubling your effective ability; a different perspective.

FSD: What is next for you in 2015?

HM: The day-to-day is the most important part about 2015, the many little tasks that add up. We also have a lot of multidisciplinary projects we are working on, collaborating with some brilliant artists in a variety of media.  We are also a new brand, so we are very aware that we need to increase our exposure.

FSD: What are some fun things that have happened recently in your business?

HM: We spent a year putting together our business and sales and marketing strategy.  One of our most exciting prospects was a prestigious New York retailer.  We figured getting someone on the phone would take a while so it was our first call, as we knew we would have to follow-up.  Mel called and got straight through to the head buyer!

MH: We also met with some Las Vegas based buyers.  In Las Vegas most of the business is conducted underneath the city, our contact took us into this labyrinth underworld, it was interesting to see the city underneath Las Vegas.

FSD: What is your favorite memory from your time at the School of Fashion?

HM: I loved the sanctuary that school provided. A place to learn, create and make, at all hours of the day. In the working world your creative tasks are more limited and the time you have to work on your own projects is after hours. I miss the freedom that school allowed, and the guidance of my mentors, Simon Ungless, Hersha Steinbock, Edith Mead Barker, and lan MacKintosh.

MH: The first few times I was able to photograph backstage at the Mercedes-Benz Fashion Week shows in NYC.  It was great to be a bright-eyed photographer excited to shoot in that setting, I am grateful to Ian, Edith, and Alexandra for providing the opportunity.

FSD: What was your biggest challenge / surprise during your time as a student?

HM: Working on my graduate collection, the amount of work and problem solving was intense, but was totally worth it.  It was such an accomplishment knowing that I pretty much

MH: My biggest challenge as a student and now a business owner and professional photographer, is don’t take it personally.  That sounds ridiculous, you are invested, it is your work, why wouldn’t you take it personally?  But don’t take offense, and move on, don’t let it interfere or interrupt business.  Business is what you do to pay for your bills and personal projects.

FSD: What was the hardest fashion lesson you’ve learned?

HM: As designers our aesthetic is constantly becoming more sophisticated with experience.  You cannot fast forward, experience takes practice and time.

No matter what it is, you could construct the most amazing clothing, furniture, websites, products, if it does not have a merchandisable support structure it is just another cool idea.  We do 90% business operations and about 10% design.

It is really about who you know, don’t take that as elitist, go with it, network, meet people.  Be professional!

FSD: Any ‘insider information’ from the fashion industry that could you share with fashion students today?

HM: Target someone.  If you want to sell a product, or get a job, find that person, qualify their responsibility, and start contacting them.  Follow-up, follow-up, follow-up x10.  Don’t leave it up to chance that your communication will find its way to the right person, and don’t write generic emails.  Personalize your correspondence, invest in them if you want them to do the same for you.

FSD: What advice would you give to students?

HM: One day we are students, the next we are professionals.  We are constantly collaborating with artists in different disciplines, the first people we turn to are those we know.

While in school get the ‘extras’.  Use that special request, get more involved, take those extra classes, cross collaborate with other departments, the University has galleries, photography studios, many unique spaces and opportunities.

HarperMcDonald website and instagram

Image via Google.com

Looking for an occupation is an adventure for everyone whether you are a recent graduate or have a few more semesters to go.

Are you looking for a job or an  internship? Here is a great opportunity to get professional advice for your career! Check out the Academy of Art University “Your Career, Our Advice” career seminar this Friday and get to work on planning your future!

Your Career, Our Advice

When: Friday, June 26th

Where: 79 New Montgomery Street Theater

Schedule:

• 9:30 am – 10:30 am – Our Top 5 tips for Career Success: How to ace your job and internship applications and connect with opportunity.
• 10:30 am – 11:00 am – Perfect Your Pitch: Your dream company or favorite gallery asks you about your work. What do you say? We’ve got the strong answers!

See you there!

Written by Yuna Choi